S012 - AR / VR marketing

Today, marketers are thinking more and more about the needs and desires of customers and users. As technology advances, customer expectations change, and it is important for every brand to stay modern and follow the trends, especially if their customers are following them. This can also help you to build stronger relations with your audience and create unforgettable customer experiences. One of such game-changing trends is augmented reality and virtual reality. These high-end technologies allow brands to offer customers unique experiences and offer convenient solutions for product testing or customer support. VR and AR help consumers to interact with brands and give them unique and unforgettable experiences with the convenience of new technologies, helping brands to drive sales. Some of the mostly popular AR and VR tools are “Try before you buy” or “Virtual assistant” services.