S013 -Influencer Marketing

Influencer marketing is a method of promoting your products and services through virtual leaders with mass followings. In fact, an influencer can be anyone from a popular pop star to a local teen blogger. An influencer can be not only a person, but also a group, brand, company or even place (for example, a hobby club) that people trust with certain issues.

The secret weapon of recommendation marketing is that it doesn't look like an advertisement.

People tend to believe their favorite bloggers more than TV or YouTube ads. Studies show that 92% of shoppers believe in other people's recommendations, even if they don't know them personally.

• Brand awareness through increasing awareness to the audience by demonstrating your product/service through a credible and well-liked personality
• Audience education - especially in the segment of high-tech goods
• Improvement of search results - when authoritative sites backlink to your source, it improves its performance in search engines
• Demonstration of how to use your product/service
• Increasing the number of followers and engagement in the brand's social networks
• Disproving negative claims - opinion leaders help to combat the myth about the harm /disadvantages of a product/service
• Increase in sales
• Increased trust