S018 - Marketing Services & Solutions for Technology Companies & IT Projects

IT Companies can attest to the fact that selling information technology is far more difficult than selling chocolate,coffee, or washing powder. Before reaching out to a business audience, you musthave a clear understanding of ​​what a data center, cloud platform, andinterface is. You can then identify and learn how to convey informationaccordingly. One of the key competencies of a marketer in the IT field istranslating technical text to human language.

Typically, IT companies use two basic business models:

1. Service model (also referred to as outsourcing) - involves the provision of IT services to meet the specific needs of the consumer; including services for automating their business processes, IT consulting, integration of corporate applications, software testing, creation of focal development points, e-learning, and more
2. Product model - involves the sale of proprietary software products developed at your own risk, replicated and offered to a wide range of potential buyers

From an IT company’s point of view and marketing activities, the above models radically differ. In the first case, we are talking about finding a client and their marketing processing, concluding an agreement for the provision of services and the subsequent implementation of direct service. In the second case, the creation of software is needed even before the first customers appear, with all marketing and active sales processes launched after the development of the software product.

However, from the point of view of the client and the market as a whole, the difference between the two mentioned models appears different. The client, first of all, understands the "product" as something that is placed at his disposal forever or for a long time and which he can use in any way he chooses. While "services" are perceived as one-time or repeated actions of the IT provider, solving a certain problem of the client and bringing him specific benefits.

The experienced team at M&C will helpyou take your IT business to the next level.