Every business has digital potential, and we are hereto help you leverage it. The right type of strategic digital innovation willgive you a competitive advantage and set your business apart in competition ona global scale.
Our strategic and innovative approach, as well as fastand proactive execution, are a solid recipe for building an innovation cultureand making new digital offerings that will let you keep your core business infocus.
At first glance, the process we follow is simple, butit incorporates many important details that are vital to a successful digitalinnovation process.
This process can be conducted on a small scale for afew innovation ideas, or serve as the foundation for multi-level innovation atlarge corporations. Whichever the case, the key to success is not to skip anysteps while still proactively moving at a speed suited for innovation.
Discover
Before we begin our journey together, we need tounderstand your business and where you want to go. We get to know you, yourcompany, and your clients so that we can challenge assumptions and uncoverinsights to get to the core of your business’ unique needs, objectives andgoals.
Map
At this stage, we can define our destination anddevelop a clear map for getting there. Applying our creative thinking, we craftclear strategies that differentiate your business and meet your objectives.
Co-create
Together, we explore creative concepts that bring ourstrategy to life, developing a unique and ownable visual and verbal identitythat will transform your brand.
Orchestrate
With your brand identity in place, we work with ourown talents in collaboration as well as with our extensive network of creativesto shape the best team for your project by using top expert’s knowledge tocreate outcomes and results that will be lifechanging for your business.
Grow
At this stage, we look back at the journey we havetaken together, we review our performance, address key findings and identifyopportunities where we can produce greater impact and amplify your brand tomeet your strategic objectives.
The commodity market today is highlysaturated, making it increasingly difficult to sell products, even if they areof great quality. How to attract a buyer to a product is an essential andimportant inquiry. Not all services and goods are in demand among consumers. Ifyou've created a new product and the market is empty, your first priority is toconvince people of the top status and benefits of your product. Your aim is topersuade all your customers that they are members of an elite club. Thistechnique is successfully implemented by high-profile brands such as Gucci,BMW, Rolex, and D&G.
Artificial demand, artificial scarcity andfear of missing out are effective strategies that can change people's agenda.If you are interested in an opportunity to create artificial demand, contactthe specialists of our company today.
Market capacity evaluation is one of thekey competencies of our agency. This research is most often necessary whendeciding whether it is feasible to enter a particular geographic or productmarket that is new to a company, to launch a production or service. Marketcapacity evaluation can be both an independent task and a prime element ofcomprehensive market research.
Analyzed Parameters
Depending on the specifics of the market,the evaluation of its capacity may include:
Market Capacity Evaluation Methodology
A set of methods is most often used to assess market capacity:1) Desk research2) Analysis of open information sources:
3) Expert interviews - Expert interviews are a conversation with competent specialists on a predetermined list of questions, but not limited by the rigid format of the questionnaire. The conversation is recorded on a dictaphone; a transcript is prepared on the basis of the audio recording, which is further analyzed. Expert interviews make it possible to broadly describe the problems of the industry, identify potential opportunities and risks, form a list of factors influencing the development of the industry, and obtain expert assessments of the market capacity and its structure.The following are invited as experts:
4) Quantitative survey of representatives of the target audience - As part of assessing market capacity, a quantitative survey is most often carried out in the mode of formalized telephone interviews with representatives of a potential target audience of B2B or B2C, which allows to ensure the maximum randomness of the sample and its final representativeness. Respondents are persons who make decisions about choosing the appropriate type of product, service or its supplier.
The survey makes it possible to estimate the number of potential consumers and the market capacity in situations when there is no ready-made statistical or analytical data for the market, and no experts who have full information on its quantitative characteristics.
Upon request, M&C specialists assess the complexity of market analysis and determine a set of necessary methods that best meet the specifics of the customer's request.
When analyzing “simple” markets, desk research is usually sufficient. As a rule, these include popular products within the main food basket, or the products controlled by the state and the most common services for which there is clear statistical information, ready-made databases and a large number of ready-made analytical materials.
The more non-standard or niche products or services that need to be analyzed, the more methods and sources of information are required for use.
Our agency's specialists have experience in researching both international markets using the full range of the above methods or their modifications.
A marketing audit is a great way to evaluate your marketing plan and find out what works and what doesn't. If you identify that the use of the marketing department has become ineffective and does not achieve results, then it is necessary to conduct its audit, including the assessment of staff and the reliability of the strategy.
A marketing audit is a complete review of the goals and plans of marketers, the strategy and plans of the company, as well as an analysis of products, environments and forms of marketing activities.
A marketing audit helps to assess the effectiveness and quality of the marketing department and each of its employees. In some cases, this procedure helps to expand the business environment.
Mainobjectives of a marketing audit:
M&Cprepares an individual plan for each client
The cost is determined by:
To order a cost calculation - leave us a request, and we will appraise an individual cost.
Marketing automation is the minimization of time and effort spent on routine processes in the marketing department through the use of software. The main function of automation is to simplify and speed up work in the following areas of marketing:
Proper marketing automation minimizes marketers’ efforts on monotonous tasks and allows them to focus on strategic and managerial tasks that need fresh ideas every day. Marketing automation is inevitable and essential if you truly take your business seriously.
Contact our company today and we will develop an individual plan for automating your marketing business processes.
Every day, search engines direct a specific number of people to your site. What happens next? Your potential customers read the information and leave without making a purchase or making a call. We know how to transform your website into an effective tool that will turn readers into buyers. We can successfully solve this problem with the help of lead generation.
Lead is any completed form on your website with customer contacts, a call, an application for the purchase of a product, etc. The more leads from your site, the more potential customers ready to interact with the company resulting in higher efficiency of your managers and increased profits of the organization.
Lead generation is an entire system of obtaining customer data, the purpose of which is to retrieve as many completed web forms as possible. The efficiency of using leads is two times higher than cold calls made by your employees.
Read on to see how M&C, a team of professionals, do the job efficiently and at minimum cost.
We conduct a project audit (search, technical, usability), discuss the goal with the customer and calculate the required number of leads to achieve it.
We develop a promotion strategy, draw up a work plan and an efficiency assessment system.
We change the site based on the audit.
We install web analytics systems.
We launch an advertising campaign.
We provide regular reports and advise the client on all questions.
Feel relief as your number of contacts is increasing, and you only have time to contact everyone in order to make a profitable offer and get a new client.
Contact M&C today and order a lead generation service for your business!
The audience can and should be forced to act, otherwise it loses concentration and interest. So, what are the words to bring the base out of “hibernation”? How to achieve the main motive - to arouse the desire to buy?
If you are the proud owner of a customer or subscriber base, then this, unfortunately or fortunately, does not mean anything yet. Unfortunately, because having such a valuable resource doesn't mean getting financial benefits from it. Fortunately, because success depends on the amount of effort you put into working with the base. Depending on how actively you connect (I deliberately avoid the word "communicate") with your base, it just as willingly pays you with its attention and money. Everything is fair.
Even weekly automatic mailing of a certain thematic focus can familiarize the subscriber. A person, without much hesitation, scrolls through the headers of your letters and places them either in the "Trash", or "Disassemble on long winter evenings" folder.
Therefore, it is this exact state that can be considered as "hibernation". In which case, you need to act. But with what words do you get a person out of this trance, and achieve the main goal - to stimulate the desire to buy? We offer you a unique solution - the reactivation of the sleeping subscriber base.
The purpose of reactivation is to bring subscribers back to life so that they can start performing targeted actions in an email or on a website again. Reactivating subscribers is much easier and less expensive than attracting new ones. They already know you, which is a good foundation for renewing your relationship. You need to get them reinterested in your letters.
Contact us today and we will develop an individual plan for you to reactivate your sleeping subscriber base.
Finding new buyers is becoming an increasingly complex and costly process. According to latest research, the cost of acquiring a new customer is 10 times higher than the cost of selling to an existing one. Customer retention goals come to dominate, and LTV (Lifetime Value) becomes the metric that marketers look at first.
It is more profitable for businesses to invest in the development of sales to existing customers than to search for new ones. This is one of the reasons why subscription sales are booming. This model is especially popular in the USA and Canada, where the share of such sales is significant and continues to grow each year. At the same time, everything is sold by subscription, from food to bedding, which seemingly belongs to goods of irregular demand.
The high cost of attraction is an incentive for investment in building relationships with consumers. Attraction without competent retention is a leaky boat through which company money drains. If the client does not make repeated purchases, the investment turns into a loss. In markets with high customer attraction costs and intense competition, a company often earns from a customer only through a repeat purchase or payment. With this business model, success depends on how competently the company builds long-term relationships with customers and achieves a high level of repeat purchase conversion.
Keep in mind, high attracting costs are an incentive to invest in customer relationship building. Contact us today to develop a personalized customer attracting and retention strategy.
Anti-crisis marketing strategy (AMS) is the most reliable tool for enterprise development. This enterprise management tool is the most important and powerful locomotive from the rest of the strategic chain of enterprise development.
The goal of AMS is to maintain and dynamically develop the level of sales while improving the quality of goods or services in accordance with the requirements of buyers and the level of demand. In addition, the concept of the strategy should include opportunity for the development of new markets and increase in sales, which maintain a long-term perspective.
In the last decade, new directions of marketing have been formed in the field of business. This topic is especially relevant in difficult times of crisis. Anti-crisis marketing strategy helps a company cope with difficulties and force majeure to stay afloat at all times. AMS must be included in the general strategic session of the enterprise. Its development, analysis and implementation will be essential to the success and stable development of the organization.
If your company finds itself in a difficult position, we are ready to offer you the service of developing an individual anti-crisis marketing strategy, taking into account your capabilities and needs.
If you have a digital project in mind, we would be happy to have a chat about how we can help make that happen. Let's talk Schedule a strategic session with focused on your business and its digital opportunities.
