S020 - Reputation Marketing

Building a positive online reputation is significant in building your company image. Nowadays, any potential client, partner or employee, begins to get to know you by looking for reviews in search engines. The reputation of the company in his eyes depends primarily on what he sees on the first page of search results.

Importance of online reviews

What happens if you choose to ignore negative company reviews?

• You are losing at least 70% of customers - the very people who make choices based on reviews
• Your investments in SEO, advertising, context and other promotion methods are wasted
• People stop trusting you, and where there is no trust, there is no profit.
• You allow competitors to destroy your reputation (it's no secret that oftentimes it is competitors who leave negative reviews)
• You lose your chances of developing the company, and also chances for strengthening your position in the market

Ordering a SERM is the most obvious solution to build a positive online reputation. With the right media coverage, you can easily rank #1 for important keywords and branded queries while driving out negativity from page one of search results.

Posting neutral and positive articles on news sites can help neutralize unwanted content. It will disappear from sight and this is the essence of SERM management.