S008 -Social Media Marketing Social media marketing is promotion through social networks. It is a highly effective channel for interacting with users and increasing traffic to the main site, and as a result, sales growth.
Groups, public pages and profiles can be created on Facebook, LinkedIn, Instagram and other social networks. This allows your brand to reach a large audience, notify them of active promotions, discounts and brand news. The presence of live communities in social networks also has a positive effect on the position of the website in the search results and the loyalty of Google's PS.
M&C company is trusted in creating and maintaining groups on social networks. We offer one-time and on-going services to increase your brand visibility, engage your desired audience and retain buying customers.
Facebook is one renowned as the most effective social media network for promotion. Facebook business pages are indexed by search engines and contain the necessary functionality for posting a form by leads.
The giant network holds an audience of 1.44 billion worldwide and 25 million potential customers in Russia. The most active users on the platform are managers from various business areas, marketers and IT specialists.
Facebook facilitates convenient advertising settings: by placing an ad, you can specify your ultimate goal: increase traffic to your site, increase conversion rate, perform desired actions in a group or on a site.
Facebook is also the most personal social network as it allows users to share long-form content, picture albums and the newly introduced, Facebook Articles.
Brands can take advantage of the exclusive tools to really generate and engage their audience.
Instagram, the rapidly growing social platform, has become an integral component of comprehensive promotion for companies in a variety of industries. In this regard, entrepreneurs are keenly interested in the cost of promotion on Instagram.
You can open a corporate page and promote it by posting high-quality, value-drive content, but the key to engagement is a consistent and active presence. You must present new and interesting offers every day, demonstrate key advantages of your products and services, as well as the benefits of cooperation with the company by uploading photos, videos and stories to keep viewers entertained.
Instagram has integrated new features like Instagram Reels to showcase content in a short and visually gratifying way. You can optimize engagement by utilizing the trending tools of the platform.
To effectively utilize this method of promotion, you need a lot of time, a clear understanding of the needs and expectations of the target audience, as well as knowledge of the features of creating and posting content that is appealing to viewers.
In most cases, promoting a business page on Instagram requires the participation of an SMM specialist, and we’re here to help! We will strategize a content plan, ensure its implementation and take the necessary measures to activate your page visitors. You can submit your application right now and we will get in touch. (insert hyperlink)
Nowadays, the promotion of your company, product or brand on the internet takes a multifaceted approach. More and more companies are interested in social networks as a way to declare themselves on the global web, and such a resource as Twitter plays an important role.
Twitter is a microblogging service. It is naturally assumed that the tweet is a succinct, accurate, interesting, useful note with no "garbage" unnecessary information. Therefore, your message should not exceed 140 characters.
Advantagesof Twitter Marketing
Make useful and valuable contacts - find new acquaintances Increase the number of website visitors Increase brand awareness Engage with the target audience Monitor the network Avail friendly and established atmosphere where companies have a unique opportunity to communicate with potential and existing consumers How Does Twitter Promotion Work?
The essence of promotion is to attract and retain the attention of as many users as possible, using your own account and with the help of other accounts. Undoubtedly in this day and age, every serious organization should have its own Twitter account, which is regularly updated. In regard to conducting an advertising campaign on Twitter, then simply stating your proposal to existing subscribers is not enough - it is necessary to develop a more complex plan according to which the service will be promoted on Twitter.
Twitter Promotion Objectives
The promotion of a company account on twitter allows you to:
Attract new users to the site or blog Improve brand recognition on the internet Identify what users are saying about your company on the Internet to improve your craft Retain and stimulate a consistent audience of paying customers Attain useful contacts and inexhaustible source of ideas for promoting your company M & C Proven Twitter Marketing Results
The qualified professionals at M&C Group know the ins and outs of twitter marketing. Through developing advanced and proven practices, we have generated the following results for our clients:
Development of an individual promotion strategy based on unique analytical data on your topic and successful experience in implementing SMM campaigns Transparent pricing Providing detailed reports during the promotion of your Twitter account and after its completion YouTube is owned by Google and brands with YouTube association rank high on Google search engine. Video content is becoming more and more popular and leads to high-quality targeted traffic. Both large and small companies acquire video channels, but they have to fight for visitors not only with direct competitors: vloggers, educational channels and entertainment media are also in the race for audience attention. These days, a mediocre video can be shot simply by a mobile phone camera with the potential to go viral in minutes acquiring millions of views on YouTube. YouTube video promotion is not an easy task. To solve it, you should draw up a strategy and stick to it.
AdvantagesOf YouTube Marketing
Determine the purpose of the channel Come up with a unique and specialized theme of the channel Define and segment your target audience Develop channel design and policy of video creation and placement Make a content plan and download schedule Develop an advertising campaign strategy Identify ways to promote YouTube for free Pinterest is a social platform for sharing ideas. The focus is on visual content - photos, images, videos and illustrations. Within the site, content images are referred to as ‘pins’. Users can view photos, leave comments, exchange personal messages, and most importantly, share content both on the service and on external sites. Where can you find a great idea for decorating a summer cottage, design an apartment or fashion a spring wardrobe? On Pinterest, of course. This platform serves as a source of ideas and inspiration for millions of people, including your potential buyers. If you've bypassed this social network so far, now is the time to catch up.
Companies Suitable For Promoting On Pinterest
Theoretically - everyone who can beautifully present their products in the form of photographs. Even complex and competitive niches can be promoted on this social network, such as custom-made furniture and beauty services. However, the following categories are most popular on the site:
Renovation, interior decoration, interior design, planning Travel services, travel arrangements, tours, events Promotion of hand-made goods: souvenirs, household goods, handmade furniture, accessories Clothing and footwear, including handmade Landscape design, decoration of garden and summer cottages Capital construction Catering and food art design Online flower shops, floristry salons, gift baskets At the moment, there are more than 1.5 billion international TikTok downloads, making the channel an attractive place to be for advertisers.
The platform’s algorithms allow you to gather the community around you in the shortest possible time. The quick video format involves engaging with the brand. A presence on this active social network is a way to advertise your product, build trust and reel the user to a purchase.
TikTok is a relatively new platform where brands have just started to visit which makes it a hot opportunity to grab. Hurry up to get leading positions!
M & C Proven TikTok Marketing Results
The creative M&C team is pro at TikTok promotions, we provide our client:
Development of a promotion strategy Drawing up a media plan Producing creatives Setting up and running an advertising campaign Daily tracking of statistics and adjustment of the advertising campaign Reporting LinkedIn is known as a professional environment where you can find a job or an employee. However, some marketers have learned to use this platform to promote projects. While most businesspeople view LinkedIn as a free resume database, the most forward-thinking entrepreneurs take advantage of LinkedIn's social connection base. They build relationships with potential customers and partners and build trust in their brand using LinkedIn accounts. Subsequently, LinkedIn is a social network for professionals looking for new business connections, discussing business topics, and offering their services to companies.
As LinkedIn generates conversion traffic, its audience is actively growing. This network is popular with CEOs and business owners. This is enough for international online and offline companies to pay attention to this platform.
M&C Proven LinkedIn Marketing Results
The M&C team has scaled professional companies through LinkedIn marketing and management. We are ready to help you achieve:
Development of a promotion strategy Drawing up a media plan Creation of creatives Setting up and running an advertising campaign Daily tracking of statistics and adjustment of the advertising campaign Reporting WeChat is a Chinese all-in-one Facebook, Twitter and Instagram application and more. To understand the essence of WeChat as a marketing platform, it is important to first understand how the application works and the purpose it serves users.
WeChatFeatures
pay for purchases on the internet and in many offline stores order food buy movie tickets call a taxi share photos and text with friends transfer money to other users book flights on airplanes and trains read news WeChat official accounts are like public pages on Facebook. If you have a Chinese company or are interested in promoting in the Chinese market, then you can create an account to promote your product or service.
Basic functions allow you to publish news and articles that come to your subscribers as notifications. However, if you wish, your account can be turned into a full-fledged trading platform by embedding a menu with feedback, price lists, catalogs, the ability to accept payments and other functions that are limited only by the imagination and professionalism of your developers.
Due to the fact that WeChat users spend a lot of time on it and receive tons of different information, from private messages to publications of their friends and official accounts, it is very difficult to draw attention to your page amid the chaos.
One way or another, an official accountcan become your locomotive in promoting your brand to the Chinese market.Considering that most people in China go online through their smartphones,WeChat is becoming a particularly valuable tool.
If you’re interested in entering and engaging with the progressive Chinese market, we are ready to offer your brand a comprehensive promotion through WeChat marketing and management services.
WeiBo allows you to create a personal account to run your own blog and publish interesting content to attract the necessary target audience. Any user can subscribe to your updates, recommend you or repost your publication.
Through the built-in promotion tools, publications can be displayed in the feed of other users as recommended content (relevant to the interests of the user). WeiBo allows you to “drive up” subscribers, including organic traffic, which helps to increase the indexing of your account in search results. Simply put, your account is easier to find and is visible to more users on WeiBo.
4 Types Of Weibo Accounts
Unverified account Verified account for an individual (marked with a yellow check mark in the top of the page) Verified account for a legal entity (marked with a blue check mark at the top of the page) Verified account for celebrity (marked with a red checkmark at the top of the page and is available only for accounts with a million organic subscribers) In addition to the image component and the field of activity, verification affects the available promotion tools, two of which:
• Contextual advertising with advanced customization of targeting parameters (keywords, geography, gender, subject matter, etc.)
• Targeted promotion of publications (filters by topic and bloggers)
If you are interested in promoting on Weibo, contact our company's specialists for detailed advice.
