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S005 -Web design and Web development

Web design

Nowadays, for many businesses, the website is the first interaction touch point with consumers. Due to this reason, nearly 99% of a customer`s first impression relates to web design. That is also the reason why web design and redesign services are having such an impact on every company`s bottom line. That is why more and more brands are not only reevaluating their website`s designs, but are also partnering with M&C design studio, which drives more than $700 million in revenue for its clients. With over 7,000 cases in our portfolio from manufacturing to consulting industries we are confident we can design a custom website that will drive sales for your company.

Web development

In the modern reality, the digital presence of the business is integral to its success. A well-developed website is the key element of that presence. While creating the perfect website can seem like an impossible task, cooperation with M&C can make it much easier. During the last 15 years, we have developed numerous websites, as well as mobile and desktop apps for small, medium and large brands. The end-products always enjoyed positive reviews and helped our clients achieve their profit objectives, as well as our customer-oriented service approach, which was also appreciated a lot. Looking for the best web developers speaking English, German, Spanish, Italian and Chinese? Contact us today to learn more about our web development services.

Project management services (Agile, Scrum, Kanban)

Our project management service includes planning, coordinating, executing of a project according to specific requirements and restrictions. We are ready to perform all of the activities related to your web development and web design project work, from conceptualization to completion. Cooperating with us, you can be sure that your project will be complete on time and within budget. In our work, we use Agile, Scrum and Kanban methodology and are having Scrum Product Owners and Scrum Masters on board.

CJM, CustDev and Product Design

Prior to any web design or web development activities, we recommend that our clients, by means of external or internal capabilities, prepare the specific technical documentation and study their potential customer needs, create a Custdev report and customer journey map (CJM), which can be described as a visual story of your customers’ interactions with your brand and can help your business step into your customers’ shoes and see your business from the customers’ perspective.

CJM will help you identify the customer pain points and how to improve them. We recommend including customer experience at each touchpoint in a customer journey map. CJM should also include information about what action the customer should take and how your brand responds. The CJM is important because it is a strategic marketing approach that helps you better understand your customer needs and expectations. CJM is super important if you want to optimize your customer experience. CJM may also help you map out many different customer journeys across different buyer personas. For sure mapping is not enough, because once you have this data, you need to make sure you provide your consumers with a highly personalized experience by means of omnichannel marketing and customer service based on your map.

Custdev is the process of identifying the brands target audience and validating your product and/or marketing hypotheses within it. Custdev helps to prove that the brand’s product solves a specific customer need or problem and creates a successful channel to interact with those prospects. You can order professional CJM and Custdev for any type of product, both digital and physical. We will help your brand to identify the key customer problems and goals and see how you can improve your customer journey and improve your product qualities.

Prototypes, wireframes, mockups

Wireframes, mockups and prototypes are the terms that are often used synonymously by marketers and, for sure, they are really confusing. Besides this, before starting any design or digital product development, it’s important to use at least two of them (wireframes and prototypes), because this will save you lots of time and budget, as well as help you track changes.

In short, wireframes are a low-fidelity way of presenting a product that help efficiently outline structures and layouts. A wireframe is like a channel that helps team members understand their projects better and brainstorm together.

Prototype is a visual scheme that is very close to the finished product, simulating processes and testing user interaction. It looks super similar to the finished product, but lacks the design features. Prototyping can save your company a lot of design and development costs because you can use it as a tool during marketing research or UX testing, collecting the relevant feedback from respondents.

Mockup is a high-fidelity static design diagram, demonstrating business owners or investors a picture of what a finished product can look like, and help team members and experts to review the product visually.

UI design

User Interface design, or UI, is the process designers use to build interfaces (software, websites, apps or other digital products), focusing on looks and style. Common designers aim to create interfaces which users find easy and pleasant to use. UI designers are responsible for graphic user interfaces and other forms of user interfaces, which come in the formats of graphic user interfaces (GUIs), Voice-controlled interfaces (VUIs), gesture-based interfaces (VR and 3D designs).

UX design

UX design or User experience design is the process design teams use to create digital products with meaningful and relevant experiences. UX design is the design of the whole customer journey touchpoints. User Experience design are very often used interchangeably with the terms such as User Interface design and Usability. We must admit, that although usability and user interface design (UI) design are important aspects of UX design, they are subsets of it. The UX designer, during the design process, should answer the 3 important questions, the “why”, “what”, and “how” of product use. The “why” involves the user’s motivations for adopting a product; the “what” refers to the product functionality; the “how” speaks about accessibility and the aesthetical part.

Web development

Web development services include the building and maintenance of websites. That’s the work behind the marketing and design scenes that makes the website work and perform. The web development field is broken into front-end and back-end development. The front-end dev takes care of layout, design and interactivity using HTML, CSS and JavaScript. The backend developer engineers what is going behind the scenes (databases, server maintenance and so on). The look and user experience depends on the level of experience of web developer you hire. Even the best design in the world can be web developed in a bad way. It is very important not only think about the design part, but also worry about the quality of work behind the scenes.

Website redesign and website refresh services

If your website looks outdated, there is an issue of traffic decrease, usability and conversion problems; at this point, you should consider a website redesign or website refreshing service. Whatever causes the abovementioned issues, the website redesign service can solve a lot of these problems, but if done in a wrong way, then it can also ruin your business. We believe that any website redesign or refreshment should always go around the customer needs in mind, as the main goal of any website redesign is in revenue increase, lowering website bounce rates and UX improvement. What is the difference between the website redesign and website refreshment services?

A website redesign service is the process of significant change of the website structure, code and visual appearance.

A website refreshment is the process around the core structure and functionality of the website, that remains untouched and only minor changes are applied.

Mobile app design and development

If your business comes to the point when you are starting to think about a mobile app launch, then you should definitely consider several issues before you start hiring mobile app developers or designers. First of all, you need to identify the needs and objectives of your project, then you should understand who your target audience is and what devices they are using (IOS or Android) so you can identify which platform should be designed first, then you need to produce competitive market research, identify features of your future app, produce wireframes, prototypes, mockups and create a magic design at the most end as a result of service delivery. Actually, the mobile app design process looks really like any website design process, but you always should keep in mind the standards and guidelines of the native iOS guidelines or Android material design standards. To make sure that you are doing everything correct and don’t waste your budget, hire an expert team! Our product design services will help you reduce budget loss risks and design an ideal product for your customers and business needs. Only after your design is ready, all UX tests finished, you should start the mobile app development of your MVP (minimum viable product).

Desktop app design and development

We design and develop custom desktop apps, hardware or operating system-specific desktop apps, as well as standalone or backend-enabled software.

T → 001

Methodologies

Design thinking
Agile development
Creative sprints
Digital first strategy
Prototyping

T → 002

Technologies

PHP & Laravel
Vue.js
Shopify
WordPress
Docker
AWS

T → 003

Product development

Digital design
User experience
Mobile app design
User interface design
Code and web-development
User testing

T → 004

Communications

Product launches
Employer branding
Brand platforms
Digital campaigns
Film & motion graphics
Online storytelling

Let’s build something together

If you have a digital project in mind, we would be happy to have a chat about how we can help make that happen.

‍Let's talk Schedule a strategic session with focused on your business and its digital opportunities.

Stanley Fields

Group Account Director,
Co-founder

+49 89 3627380

stanleyfields@
marketingconsulting.io

Ann Miller

Chief Executive Officer,
Co-founder

+49 89 3627380

annmiller@
marketingconsulting.io

Get in touch for a free no obligation quote

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S005 -Web design and Web development

Design thinkingAgile developmentCreative sprintsDigital first strategyPrototyping

PHP & LaravelVue.jsShopifyWordPressDockerAWS

Digital designUser experienceMobile app designUser interface designCode and web-developmentUser testing

Product launchesEmployer brandingBrand platformsDigital campaignsFilm & motion graphicsOnline storytelling

Let’s build something together

Get in touch for a free no obligation quote

Montreal

New York

London

New York

London

Amsterdam

Hong Kong

Johannesburg

Design thinking
Agile development
Creative sprints
Digital first strategy
Prototyping

PHP & Laravel
Vue.js
Shopify
WordPress
Docker
AWS

Digital design
User experience
Mobile app design
User interface design
Code and web-development
User testing

Product launches
Employer branding
Brand platforms
Digital campaigns
Film & motion graphics
Online storytelling