Client: Yandex

Focus: Research, Local Digital Marketing Strategy,Local Marketing Campaign

In 2019, Yandex successfully launched the new IT educational project Practicum on the U.S. market. In order to expand itsl ocal presence on different markets, the company decided to make several researches and estimations of other potential markets for expansion; for example, India.

The main reason of this research was finding the answer to the question, “Should Yandex Practicum invest into local promotion on the Indian market, and what is the best global digital marketing strategy to do this?”

Our award-winning experts made deep research and estimations of the current Yandex Practicum position, its competitors, and Indian IT educational market capacity, and developed the report and strategic recommendations.